BD > Module
Modular services - customized to your needs
(English)
Within the two tables displayed below you may find a systematic order for currently available modules and the services contained. Please note that this outline is only a short abstract for your first orientation. Please feel free to contact us to obtain further information.
Modules l
_Business Planning "BP"_The overall objective of module "BP" is to create important core elements of a region specific business plan (GER-A-CH) as a "short business plan". 1/ Planning services for sales set-up Abstract:
Sales structure, forecast simulation, target group specification, identification named target leads, lead generation activity plan... 2/ Services for substantial budget planning Abstract: MarCom budget, other budgets... |
_Marketing Communication "MC"_The overall objective of module "MC" is to create a well matched set of region specific Marketing tools accompanying the regional sales. 1/ Services for product and sales documentation Abstract:
Product brochures (flyer), PPT (PDF) presentations, white paper,
pricelist and calculation models, return-on-investment calculations 2/ Services for regular customer communication Abstract: Press work, mailings, product registrations, events, website 3/ Services for analyses Abstract: Market and competitors, sales argumentation and objection treatment |
_Administration "A"_The overall objective of module "A" is to depict the entire sales process in a clear manner. Important criteria are transparency, currentness and good controllability. 1/ Document templates and know-how for sales administration Abstract: Forecast control, event control, contracts and partner programs 2/ Services for sales related software implementation Abstract: CRM software, marketing control software, mailing software, product configuration and visualization software 3/ Embedded sales coaching Abstract: Sales coaching, strengths-weaknesses analysis, training |
Modules ll
__Pre-Sales "PrS"_The overall objective of module "PrS" is the effective and pro-active implementation of the lead generation planning scheduled in module "BP" (Business Planning). 1/ Indoor and/or field sales services Abstract: Indoor pre-sales (phone calls, webinars, mailings, feasibility check...), field pre-sales force (fairs, exhibitions, conferences, workshops, road shows, product seminars...) |
__Sales "S"__The overall objective of module "S" is to systematically perform all necessary conviction steps with the customer to win the order. 1/ Follow-up sales process up to order receipt Abstract: Customer meeting, lead qualification process (product demo, product evaluation...), proposal preparation (calculation, presentation, contract negotation...), order |
__Post-Sales "PoS"__The overall objective of module "PoS" is to maintain customers after order placement aiming to retain them as long-term customers. 1/ Regular and added value services Abstract: Delivery and installation, customer training, customer pilot project support |