BD > Module
Modular services - customized to your needs
Within the two tables displayed below you may find a systematic order for currently available modules and the services contained. Please note that this outline is only a short abstract for your first orientation. Please feel free to contact us to obtain further information.
_Business Planning "BP"_
The overall objective of module "BP" is to create important core elements of a region specific business plan (GER-A-CH) as a "short business plan".
1/ Planning services for sales set-up
Sales structure, forecast simulation, target group specification, identification named target leads, lead generation activity plan...
2/ Services for substantial budget planning
Abstract: MarCom budget, other budgets...
_Marketing Communication "MC"_
The overall objective of module "MC" is to create a well matched set of region specific Marketing tools accompanying the regional sales.
1/ Services for product and sales documentation
Product brochures (flyer), PPT (PDF) presentations, white paper,
pricelist and calculation models, return-on-investment calculations
2/ Services for regular customer communication
Abstract: Press work, mailings, product registrations, events, website
3/ Services for analyses
Abstract: Market and competitors, sales argumentation and objection treatment
The overall objective of module "A" is to depict the entire sales process in a clear manner. Important criteria are transparency, currentness and good controllability.
1/ Document templates and know-how for sales administration
Abstract: Forecast control, event control, contracts and partner programs
2/ Services for sales related software implementation
Abstract: CRM software, marketing control software, mailing software, product configuration and visualization software
3/ Embedded sales coaching
Abstract: Sales coaching, strengths-weaknesses analysis, training
The overall objective of module "PrS" is the effective and pro-active implementation of the lead generation planning scheduled in module "BP" (Business Planning).
1/ Indoor and/or field sales services
Abstract: Indoor pre-sales (phone calls, webinars, mailings, feasibility check...), field pre-sales force (fairs, exhibitions, conferences, workshops, road shows, product seminars...)
The overall objective of module "S" is to systematically perform all necessary conviction steps with the customer to win the order.
1/ Follow-up sales process up to order receipt
Abstract: Customer meeting, lead qualification process (product demo, product evaluation...), proposal preparation (calculation, presentation, contract negotation...), order
The overall objective of module "PoS" is to maintain customers after order placement aiming to retain them as long-term customers.
1/ Regular and added value services
Abstract: Delivery and installation, customer training, customer pilot project support